Washington Trust Presented With Gold Award for Brand at 2016 New England Financial Marketing Awards

May 26, 2016

Westerly, RI – The Washington Trust Company was presented the Gold Award for Brand at the 2016 New England Financial Marketing Awards held last Thursday, May 12th at The Hyatt Regency in Newport, Rhode Island. The gold award was presented in recognition of Washington Trust’s comprehensive 2015 branding campaign.

As the nation’s oldest community bank, celebrating its 215th year in business in 2015, Washington Trust unveiled a new brand campaign to reach and attract a new generation of customers. The campaign highlighted Washington Trust’s comprehensive banking capabilities, strength and stability, local, five-star service and technological convenience through a multi-media strategy and refresh of the company logo.

“Washington Trust has a long, proud history and a strong brand, so our job was quite easy,” stated Elizabeth B. Eckel, senior vice president of marketing and investor relations. “We refreshed our 215 year-old brand by bringing back a 1970’s retro logo and developed an advertising campaign with a look and feel that would reach and appeal to a broader and younger audience.”

Washington Trust worked with Walsh & Associates of East Greenwich and Animus Studios of Riverside, both Rhode Island-based businesses, to develop the company’s new brand and multimedia advertising campaign.

The New England Financial Marketing Awards recognize excellence in the marketing of banks, credit unions and mortgage providers in Massachusetts, Connecticut, Vermont, Maine, Rhode Island and New Hampshire.

ABOUT WASHINGTON TRUST®
Founded in 1800, Washington Trust is the oldest community bank in the nation and one of the Northeast’s premier financial services companies. Washington Trust offers a full range of financial services, including commercial banking, mortgage banking, personal banking and wealth management and trust services through its offices located in Rhode Island, Connecticut and Massachusetts. The Washington Trust Company is a subsidiary of Washington Trust Bancorp, Inc., (NASDAQ OMX®: WASH). Additional information on Washington Trust and its subsidiaries can be found at www.washtrust.com.